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AToMiC Awards: Rethinking content, hyper-local | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Jennifer Horn

Being a Canadian means having a thick skin (our primary winter defence), and national pride like no other. So when brands tap into this not-so-secret insight, the result is typically unanimous praise, especially when it involves innovation.

http://strategyonline.ca/2014/05/23/atomic-awards-rethinking-content-hyper-local/
 

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